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| Really? You're going to India with one shirt... and no underwear? Or toothpaste? photo: iampacked.com |
I Am Packed is the latest in Air New Zealand's impressive list of clever social marketing initiatives. This time, they're asking travelers to dump out their suitcases and share with the world the essentials they carry. Right now the entries are skewing pretty heavily towards the-- dare I say it-- hipster end of things. Very minimalist, lots of American Apparel t-shirts, Moleskine notebooks, and Bret Easton Ellis books.
